AI in Your Business
- rootedjusticecolla
- Oct 1
- 3 min read
My Journey to AI
The emergence of Artificial Intelligence is taking the business world by storm. While I am a self-proclaimed AI skeptic, I'd be lying if I said I didn't use it in my own business. My journey to adopting AI has truly been a whirlwind. Like many, I was a staunch opponent, especially upon learning about the environmental impacts. Over time, I have learned that the communities that do not stay abreast with technological advancements will get left behind. Moreover, as a true civil rights attorney who cares about AI's impact on marginalized communities, I have to be immersed in this world to understand it and to be able to make systemic impacts. These factors ultimately led me to let my guard down to understand all the hype.
How I use AI as a Lawyer
Admittedly, AI has made me more efficient as it has proven to be a true time saver for my business. Regular tasks like client intake management that I used to spend hours a week on have been primarily automated. The exception to this is direct communication to my clients, because it is imperative for me to know each person I am representing. I limit my use to firm management, process-based tasks. However, as a lawyer I have to be super intentional about how I am using it to ensure that I am 1) protecting my clients rights and interests 2) complying with state and federal laws, and 3) using approved sites and sources that produce accurate and reliable information.
How Business Owners Are Using AI
I talk to business owners daily that are using AI to automate processes in their businesses. For small business owners in particular, AI presents major economic opportunities. My goal is to ensure that as business owners integrate AI into their business models, it is being done both legally and ethically.
How I Advise Business Owners
While there have been major federal efforts to de-regulate AI advancement, there are still several state and federal laws that we must be in compliance with, particularly in the marketplace. The FTC governs and enforces consumer protection laws which apply to every US-based business. Business owners must stay in the know on practices around safety and data handling. States are also beginning to enact policies that govern the way businesses interact with consumers through AI. We have an ethical duty to use AI for good, therefore, I advise business owners on a multitude of topics from deepfakes to unintentional discrimination through AI. I provide a legal landscape to protect your intellectual property while avoiding infringing upon anyone else's, a major issue right now for OpenAI (based on several pending lawsuits). As a business attorney, I provide businesses that are integrating AI, true peace of mind as I conduct a full risk analysis and provide all the tools to ensure businesses are in full legal compliance. I also offer workshops with practical examples of issues that arise with AI in business so that companies are prepared for challenges that may arise.
If you are a business owner using AI, here are 3 things you should do:
1) Ensure that there is always human oversight
2) Develop an AI policy that governs how you and your employees use and manage AI tools
3) Understand the industry-specific limitations that govern AI usage, specifically in sectors such as law, healthcare, banking and housing
Give us a call today to schedule your consultation for an internal risk assessment plan as you integrate AI into your business. If you've already fully integrate, we can assist you with achieving and maintaining compliance with the law.
919.351.2113
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